Privacy Policy

Privacy Policy

Last updated: 01 October 2026

At RE:FORM underwear, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, place an order, sign up to our mailing list, contact us, or otherwise interact with us.

RE:FORM underwear is based in the United Kingdom and operates from East Sussex.

For the purposes of applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, RE:FORM underwear is the data controller responsible for your personal information.

1. Information We Collect

We may collect the following types of personal information when you interact with our website or business:

Information you provide to us

This may include:

  • Your name

  • Billing and delivery address

  • Email address

  • Telephone number, where provided

  • Order details and purchase history

  • Payment and transaction information (we do not store card details)

  • Information you provide when contacting us

  • Information you provide when signing up to our email marketing

  • Any other information you voluntarily provide to us

We do not currently require customers to create an account to purchase from our website. Orders can be placed using guest checkout.

Information collected automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address

  • Browser and device information

  • Website pages visited

  • Date and time of visits

  • Referring websites

  • Information about how you interact with our website

  • Website performance and analytics information

Some of this information may be collected through cookies and similar technologies.

2. How We Use Your Information

We may use your personal information for the following purposes:

Processing and fulfilling orders

We use your information to:

  • Process and confirm your order

  • Take and process payment

  • Deliver your purchases

  • Provide order and delivery updates

  • Process returns, refunds and exchanges

  • Respond to enquiries relating to your order

The lawful basis for this processing is that it is necessary to perform our contract with you.

Customer service

We may use your information to respond to questions, requests, complaints or other communications.

The lawful basis for this processing will generally be to perform our contract with you, comply with our legal obligations, or pursue our legitimate interests in providing customer service and managing our business.

Marketing

If you choose to subscribe to our marketing communications, we may use your email address to send you information about RE:FORM underwear, including:

  • New product launches

  • Restocks

  • Promotions and offers

  • Brand news

  • Other marketing communications

We will only send marketing communications where we have an appropriate legal basis to do so.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails or by contacting us.

Website analytics and improvement

We use analytics tools to understand how visitors use our website, including information about website traffic, visits and interactions.

This helps us understand how our website is being used and improve the customer experience.

Where required by law, non-essential analytics cookies will only be used where the appropriate consent has been obtained.

Legal and business purposes

We may also process personal information where necessary to:

  • Comply with legal and regulatory obligations

  • Prevent fraud or misuse of our website

  • Protect our rights, property and business

  • Resolve disputes

  • Establish, exercise or defend legal claims

  • Maintain appropriate business records

3. Payments

Payments made through our website may be processed by third-party payment providers.

We currently accept payment methods including:

  • Debit and credit cards

  • Visa

  • Apple Pay

  • Google Pay

We do not generally receive or store your full payment card details ourselves. Payment information is processed by the relevant payment provider in accordance with its own privacy policy and security practices.

We may receive limited payment information, such as transaction status and confirmation, which we use to process and fulfil your order.

4. Squarespace

Our website is hosted and operated using Squarespace.

Squarespace may process certain information on our behalf in order to provide website hosting, ecommerce functionality, security, analytics and other services.

Squarespace may also use cookies and similar technologies to operate the website and provide analytics functionality.

You can read Squarespace's own privacy information on its website.

5. Cookies

Our website uses cookies and similar technologies.

Cookies are small files placed on your device that help websites function, remember preferences and understand how visitors use a website.

We may use cookies for purposes including:

  • Essential website functionality

  • Shopping and checkout functionality

  • Security

  • Remembering preferences

  • Website analytics

  • Understanding website traffic and performance

Some cookies are necessary for the website to operate and cannot be disabled through our cookie settings.

Where required by law, we will ask for your consent before placing non-essential cookies, such as certain analytics or marketing cookies.

You can manage your cookie preferences through our website's cookie settings and can also control cookies through your browser.

Because third-party services may change over time, our cookie information may be updated when we introduce or remove services.

6. Analytics

We use website analytics to help us understand how visitors use reformunderwear.com and to improve our website and customer experience.

Analytics information may include information such as pages visited, traffic sources, device information and interactions with the website.

Where applicable, analytics providers may process information in accordance with their own privacy policies.

We will update this Privacy Policy if we introduce additional analytics or tracking services that materially change how personal information is processed.

7. Who We Share Your Information With

We may share personal information with trusted third parties where this is necessary to operate our business and provide our services.

These may include:

  • Squarespace, which hosts and operates our website

  • Payment processors

  • Delivery and courier companies

  • Email and marketing service providers

  • Analytics providers

  • IT and technology service providers

  • Professional advisers, where necessary

  • Government, regulatory or law enforcement bodies where legally required

We only share information where there is a lawful basis for doing so and, where appropriate, we require service providers to protect your information and only process it for authorised purposes.

We do not sell your personal information.

8. International Transfers

As an online business, some of the service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful and that your information receives an appropriate level of protection, in accordance with applicable data protection legislation.

9. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.

For example:

  • Order and transaction information may be retained for as long as necessary to fulfil the order, manage returns or refunds, meet accounting and legal requirements, and resolve potential disputes.

  • Customer service correspondence may be retained for as long as reasonably necessary to deal with the enquiry and maintain appropriate business records.

  • Marketing information will generally be retained until you unsubscribe or we determine that it is no longer appropriate to retain it.

When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

10. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect your personal information against:

  • Unauthorised access

  • Accidental loss

  • Destruction

  • Misuse

  • Alteration

  • Unauthorised disclosure

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

11. Your Data Protection Rights

Depending on the circumstances, you have rights under applicable data protection law, including the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of your personal information

  • Request restriction of how we use your information

  • Object to certain processing of your personal information

  • Request the transfer of certain information to you or another organisation

  • Withdraw consent where we rely on consent as our lawful basis

These rights are subject to certain legal conditions and exemptions.

If you wish to exercise any of these rights, please contact us using the details below.

You will not normally have to pay a fee to exercise your data protection rights.

12. Marketing Preferences

If you have subscribed to receive marketing communications from us, you can unsubscribe at any time.

Every marketing email we send will contain an unsubscribe option.

Unsubscribing from marketing communications will not affect transactional emails relating to purchases you have made, such as order confirmations, delivery updates or important information about your order.

13. Third-Party Websites

Our website may contain links to third-party websites, including social media platforms and other websites.

We are not responsible for the privacy practices, content or security of third-party websites.

We recommend reviewing the privacy policies of any third-party website you visit.

14. Children's Privacy

Our website is intended for general consumers and is not specifically directed at children.

We do not knowingly collect personal information from children where this would be unlawful.

If you believe that a child has provided us with personal information in circumstances where it should not have been collected, please contact us.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, legal requirements or the services we use.

The latest version will always be published on our website with the date it was last updated.

We recommend checking this page periodically for any changes.

16. Contact Us

If you have any questions about this Privacy Policy, how we use your personal information, or wish to exercise one of your data protection rights, please contact us.

RE:FORM underwear
East Sussex
United Kingdom

Email: info@reformunderwear.com

17. Complaints

If you have concerns about how we have handled your personal information, we would encourage you to contact us first so that we can try to resolve the issue.

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).

Information about contacting the ICO can be found on its website.

Information Commissioner's Office
United Kingdom

RE:FORM underwear
East Sussex, United Kingdom

Last updated: 01 October 2026